Who are #TheSustainables Group?
We are a leading global sustainable brand strategy company working within the most trendsetting subcultures, events, and festivals in the world. Our signature case study is the Vans Warped Tour, which won Fest Forum’s Global Best of Fest Award for creating the Best Sustainability Strategy by a Music Festival or Tour in 2015.
#TheSustainables Group evolved from Label Networks, a global leader in youth culture marketing intelligence and brand strategies for the past 17 years. Based on the growing need for brands and events to create sustainable solutions for people, planet, and profit, #TheSustainables Group was organically created in 2013 from Label Networks’ experiences and key experts across sports, music, fashion, technology, festivals, and events. Today, #TheSustainables Group has quickly become known as internationally acclaimed industry leaders when it comes to visionary sustainable branding strategies within global lifestyle markets.
About the CEO/President: Kathleen Gasperini
Kathleen is a social entrepreneur and CEO/Founder/Editor of The Sustainables Group, working towards creating the greatest impact as possible to eradicate global climate change. She has recently been accepted into the Climate Reality Leadership Corps to be trained by Al Gore in March, 2017. “My belief is to impact as many people as possible to take charge of their own world towards making a difference, especially in terms of the impact of humans on this planet.” Part of this can be seen through the team Kathleen leads as they create unique sustainability strategies for top music festivals, tours, and events, some of the strongest being outwardly facing and creative to engage fans, bands, athletes, and community for provocative content-generation to increase awareness and tap into fresh methods for the most amazing authentic ideas. This includes a signature case study, the Vans Warped Tour, the largest, longest-running Tour in the world attracting more than 70 bands and 600,000 teens per summer, which won the Fest Forum’s “Best of Fest Award for Best Sustainability Strategy by a Music Festival or Tour” in 2015. She also conducts custom audits of carbon footprints, strategies for implementing change and profitability, vendor sourcing, closed-loop systems, waste management best practices, and sponsor, fan, band, athlete, and industry integration.
Kathleen also internationally acclaimed as an industry leader when it comes to global youth culture marketing, research, and sustainable branding strategies. She was the co-founder of Label Networks, the leader in delivering global youth culture intelligence from the heart of opinionated youth environments towards creating unique branding strategies for clients ranging from Apple Computer to ZICO coconut water. She has created sustainability strategies for festivals and events targeting young people including the Vans Warped Tour. Based on 17 years of experience from running grassroots to global events and campaigns, branding, and visionary marketing, her work has appeared in the New York Times, BrandWeek, Advertising Age, Yahoo! Financial News, the AP, Philadelphia Inquirer, St. Petersburg Times, San Francisco Bay Guardian, Sports Illustrates, Red Nova, Elle, Vogue, Spin, Vibe, Transworld Publications’ Surfing, Skateboarding, and Snowboarding, among others.
Formerly, Kathleen worked among leading youth culture magazine titles, including positions as the Senior Editor of Powder and Snowboarder Magazines under Surfer Publications, and the editor of Women’s Sports & Fitness. She was the technical writer for the IMAX movie “Extreme,” and is the co-founder of the non-profit youth-focused foundation, Boarding for Breast Cancer, for which she received a Humanitarian Award from Snow Sports Industries of America. Kathleen was the publisher of the original, music, fashion, sports, and youth lifestyle magazine, W.i.g. Magazine–for Women in General, and has been published by Harper Collins for her book “Pretty Good for a Girl—the Autobiography of Tina Basich, a Snowboarding Pioneer.”
Traveling extensively to various leading-edge youth markets, Kathleen is also the primary speaker representing #TheSustainables Group, working with brands, agencies, event producers, resorts, designers, retailers, and thought-leaders regarding sustainability and trend forecasting from lifestyle markets across North America, Europe, Mexico, Japan, and China. Speaking engagements have included keynotes, branding summits, and conferences including SXSW Eco, Sustainable Brands Conferences, MAGIC International Fashion Trade Show, Volvo Design Forum, Munich Germany, SIMA Surf Conference, E3 Expo, Architectural Summit for BRE Properties, NACS College Summit, Boy Scouts of America Sustainability Summit, and Outdoor Industry Rende-Vous.
Kathleen is a graduate of St. Lawrence University, NY, and the University of Nairobi, Kenya, with a B.A. in Economics and Emerging Cultural Studies. She is fluent in Swahili. Kathleen also has a Global Sustainability Certification from UCLA. She is the co-author of an upcoming book on sustainability and youth culture called “#TheSustainables” currently under contract with Island Press, and the author of a young adult action-adventure book, “Tales of the Yellow Gypsy Rover: The Peace Pirates” –about a modern-day Pippi Longstocking who smuggles cargo in her small sailing ship for various causes in a post-apocalyptic era.